In 2002 and 2003, was chosen as one of the top selling children's line by Canadian retailers in a poll conducted by Kids Creations, Canada's leading children business publication.

In 2003, started to gain a place in the world of children's fashion in exporting to the United States and to the Middle East. Also in 2003, expanded its range in launching the baby collection for infants 12M to 3X. 's fashionable and eye-catching styles have a very distinct personality.

In 2005, the first two shops were born, one in Montreal in Rockland Center and the other in Place Laurier, Quebec City.